[ In short ]
SaaS SEO is search engine optimization built for software products: winning sign-ups and demo requests from Google, the app stores and AI assistants. It combines technical SEO, product-led pages, content, international versions and structured data. Lunarion Labs does it for the US, France and Spain.
What are we talking about?
Three disciplines now work together. Classic SEO earns rankings on Google. AEO (Answer Engine Optimization) structures content to give direct answers. GEO (Generative Engine Optimization) aims to be cited inside AI-generated answers. All three rest on the same base: fast, clear, well-structured and trustworthy pages.
SEO for a software product is not SEO for a brochure site. It takes pages that match buyer intent (features, use cases, comparisons, integrations), a flawless technical base, one version per market, and now visibility inside AI answers. We work from your data and measure what matters: sign-ups and pipeline.
When should you call us?
- Your product does not show up for the searches that matter.
- Traffic dropped after a redesign or migration.
- Competitors outrank you on your own category terms.
- AI assistants recommend your competitors, never you.
How does an engagement work?
- Audit. Search Console data, technical health, competitors and intent.
- Fix. Technical blockers first.
- Publish. Product pages and content per market, on a plan.
- Measure. Rankings, clicks, sign-ups and pipeline, every month.
The starting point is always the same: the Lunarion audit, at a fixed price, which gives you a written, costed diagnosis. See our four-step approach.
SEO & AI visibility: what is included
- Technical SEO audit : Indexing, Core Web Vitals, rendering, structure and errors: what is holding Google back.
- Product-led SEO pages : Feature, use-case, comparison and integration pages built to rank and convert.
- Content strategy : Guides that answer what your buyers search for, linked into a clear topic cluster.
- International SEO : US, French and Spanish versions with hreflang and content written for each market.
- AI search visibility (GEO) : Structured data and clear answers so AI assistants and Google AI Overviews cite you.
- App Store optimization : Title, keywords, screenshots and ratings to get found on the App Store and Google Play.
- Site migrations without losses : Redesign or replatform with a URL inventory, redirect map and post-launch monitoring.
- Reporting that ties to revenue : Rankings, clicks, sign-ups and demo requests every month, in plain English.
What drives the cost?
Every project is costed after the audit, which has a fixed price. The main factors are:
- The technical state of your site or app
- How many markets and languages you target
- How much content needs to be produced
- How competitive your category terms are
Mistakes to avoid
- Translating word for word instead of writing for each market
- Redesigning without a redirect plan
- Chasing keywords with no buying intent
- Skipping structured data and hreflang
Where do we work?
Lunarion Labs is a software lab based in New York that works fully remotely, in English and French. We work with companies in the US, France and Spain, including in these cities:
United States
New York, Los Angeles, Chicago, Houston, Dallas, Austin, Miami, San Francisco, Boston, Seattle.
France
Paris, Lyon, Marseille, Toulouse, Bordeaux, Lille, Nantes, Strasbourg, Nice, Montpellier.
Spain
Madrid, Barcelona, Valencia, Seville, Malaga, Bilbao.
Go further
- SaaS & business software : for product pages that convert.
- Mobile apps : for your app's ASO.
- Software rescue : if a migration dropped your traffic.
- Website redesign SEO checklist: how to redesign without losing rankings





